Capital One Display Ads

Expanding Capital One’s CBO (click-based outbound) marketing initiatives through Yahoo and Google Sponsored Mail ads.

About the Project

Art Director

Brand

Capital One

Role

2022 - 2023

Tools

Photoshop and Illustrator

Date

The How

Ensuring seamless integration with existing Sponsored Mail ads, I meticulously crafted designs that not only captured attention but also maintained brand consistency, driving engagement and conversions among this specific demographic.

Collaborating with the creative team, I led iterative concept development, refining designs to align with brand consistency. The result was a set of impactful ad deliverables that significantly contributed to the success of Capital One's marketing initiatives, enhancing engagement and conversion rates within the click-based outbound channel.

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