Capital One Display Ads
Expanding Capital One’s CBO (click-based outbound) marketing initiatives through Yahoo and Google Sponsored Mail ads.
About the Project
Art Director
Brand
Capital One
Role
2022 - 2023
Tools
Photoshop and Illustrator
Date
The How
Ensuring seamless integration with existing Sponsored Mail ads, I meticulously crafted designs that not only captured attention but also maintained brand consistency, driving engagement and conversions among this specific demographic.
Collaborating with the creative team, I led iterative concept development, refining designs to align with brand consistency. The result was a set of impactful ad deliverables that significantly contributed to the success of Capital One's marketing initiatives, enhancing engagement and conversion rates within the click-based outbound channel.