Vita Nova Email Design
I led the design and execution of email campaigns for Vita Nova, focusing on enhancing the click rate among 5,000 subscribers. Our goal was to continue improving our 2.8% click rate, exceeding the industry average of 2.62%.
About the Project
Brand
Vita Nova Medical Spa
Role
Art Director
Tools
Adobe Photoshop and Mailchimp
Date
2024
The Design
The email designs prioritized visual appeal and personalization to connect with the audience. Each email incorporated Vita Nova’s brand colors and utilized high-converting CTAs to drive engagement. We also revamped the footer, introducing a modern and more engaging layout to increase click rates.