Capital One Social Expansion
As the Art Director for the SavorOne Student Card Social Expansion project, I had the privilege of leading a creative initiative to capture a dynamic asset library of branded, social content. This content was strategically designed to resonate with our target audience - Gen Z college students.
About the Project
Creative Strategist: Danielle Mrkvicka
Partner Agency: Dress Code
Art Director
Brand
Capital One
Role
2023
Team
Creative Director: Jerome Federick
Date
Mood Board
The color palette consisted of Capital One’s brand colors, light blue and core blue with supporting colors of yellow and warm terracotta. We wanted to capture the essence of youthful maximalism and eclectic vibes.