Capital One Social Expansion

As the Art Director for the SavorOne Student Card Social Expansion project, I had the privilege of leading a creative initiative to capture a dynamic asset library of branded, social content. This content was strategically designed to resonate with our target audience - Gen Z college students.

About the Project

Creative Strategist: Danielle Mrkvicka

Partner Agency: Dress Code

Art Director

Brand

Capital One

Role

2023

Team

Creative Director: Jerome Federick

Date

Mood Board

The color palette consisted of Capital One’s brand colors, light blue and core blue with supporting colors of yellow and warm terracotta. We wanted to capture the essence of youthful maximalism and eclectic vibes.

The Director’s Cut

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