In 2018, VIVA Creative, the Washington Nationals' Agency of Record, spearheaded the "Your Place" campaign, a fan-centric initiative featuring humorous vignettes about why fans attend games at Nationals Park. Named the Agency of Record in early 2018, VIVA worked closely with internal teams to guide brand and marketing strategy, producing creative content, brand videos, TV and radio advertising, print and digital collateral, and experiential activations. The campaign surpassed advertising goals, building excitement among fans and reinforcing VIVA's role as an engaged hometown partner.