Capital One Iconography
The Enterprise Brand Creative (EBC) team recently re-evaluated Capital One’s brand iconography system and how it’s delivered. The audit also identified the need to expand the Primary Icon library to meet more enterprise needs. According to users, they need icons that support internal-facing work, new products, internal lines of business, and specific demographics. All of which will give fellow associates the tools they need to make their job a bit easier.
About the Project
Art Director
Brand
Capital One
Role
2023
Tools
Illustrator
Date
The Selected Icons
After 3 rounds of refinement, the Enterprise Brand Creative team selected the following icons for their travel and rewards categories.
The Not So Lucky Ones
Although the following icons were not chosen, they made it pretty far along the refinement process.
